Ski Independence Blog

Posts Tagged ‘Gossip’

Ischgl Takes To The Screen

The Team January 21st, 2011

We’re used to seeing TV adverts for theme parks, tropical islands and city breaks but not for ski resorts. The Austrian resort of Ischgl has become one of the first ski resorts to have a fully storyboarded and directed TV ad screened in Britain.

When many ski resorts are looking to use more cost effective marketing methods such as Facebook and Twitter to get the word out, Ischgl have invested a six figure sum into their TV campaign. The ad will be aired on channels including Sky News, Sky Sports News, MTV, Discovery Travel and Living, E4 and Eurosport during a three-week campaign.

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